Bob Olson conjured up the idea of opening a commercial brewery back in 2011 and 2012. He had a dollar and a dream, but just a dollar… it wasn’t enough. Years were spent figuring it all out. What had began as an award-winning list of home brews called “Bob’s Beers” would migrate to the earliest days of “Bolero Snort Brewery”.
In 2013, the company was incorporated and become one of only 16 brewing companies in New Jersey, which was in it’s infancy of a craft beverage revolution.
Starting out and spending 7 years as a gypsy brewing out, the business ran as lean as possible – for a company with 2 plus sized gentlemen at the helm. Bob and Scott operated all facets of the business for many years with just the two of them, handling the functions of recipe development and implementation, exploration, sales, distribution, and more. They were extremely fortunate and grateful to have worked with over a dozen brewery partners throughout the region in creating and cultivating their beer lineup and were eternally grateful. Yet, they always kept their eye on the prize of opening up their own full-scale production facility to control their own fate and welcome their loyal customers into their home for the first time.
In 2019, that dream became a reality. Having built out a 16,000 square foot production brewery in the heart of the Meadowlands, Bolero Snort Brewery opened it’s doors for the first time. The team had ballooned to 13 people, all in specialized roles. On December 27, 2019, a whole new bull game began. And it was only just the beginning.
Now fully functional in a facility complete with a 30 Barrel American-Made brewhouse, increased fermentation capacity, in-house canning, comprehensive Quality Assurance systems, and a spacious and welcoming public tasting room, the team at Bolero Snort has taken it’s production and offerings to the next level. Check out some of our Hoof Crafted Ales and Lagers, and if you’re in the area, swing by the state-of-the-art production facility to learn more about what makes the bull charge. And should you bump into Scott while you’re there, make sure to ask him where the name “Bolero Snort” came from. He loves telling that story.
Bob was introduced to home brewing by a friend in 2009 and quickly caught the brewing bug. With a knack for small business and a little push from his wife Melanie, he decided to apply this entrepreneurial spirit to his new found passion and Bolero Snort was born. Though he is involved in virtually all aspects of the business, he most enjoys its creative side. Whether it’s developing new recipes, experimenting with new flavors and adjuncts, or working closely with Jim on artwork, Bolero is, at its core, more than just beer, it’s the experience – and that principal guides him in all that he does.
When not at the brewery, Bob enjoys spending time with his wife and three boys, stressing over college football and filling the team’s inbox with emails before 5am.
Scott met Bob the week the brewery opened. A supporter of the brand from the start, Scott quickly started helping the brewery grow from the sidelines. After spending years working in sales and retail, and only being able to enjoy beer recreationally, Scott eventually joined the team in October of 2014 merging his sales ability and craft beer expertise. A verbose philosopher of craft beverage, Scott prides himself on being a catalyst of the “Drink Local” movement, and a champion of small business partnerships.
When Scott isn’t working, he enjoys spending time with his wife, son, and dogs (one of which is named Provolone Parmagianno Reggiano). He will often be found quoting the Big Lebowski while swigging his 6 th White Russian of the day, sampling every chicken parm entrée in the state, hiding from the aforementioned wife and child on a kayak, and shouting obscenities at the TV when the Yankees, Devils, or Giants are playing, and napping in random locations.
Jim Kohl has been a vested-owner of Bolero Snort since 2015. Jim is the brewery’s artist-in-residence, leading branding and label design. As a senior member of the team, he partners closely with Bob to move the Bolero brand forward and visually capture new fans.
Jim’s illustrations, featured on over 200 labels, take inspiration from comic books, movies, and his loving fiancee Kathleen. His favorite beer style is Kolsch. Keep up with Jim on Instagram @bolero.artwork.
Alex joined Bolero when it was just Scott and Bob making deliveries back in Summer 2017. Known as “Truffle Pig” within the company, he started off making deliveries, sniffing out lost kegs at accounts. Fast forward almost 3 years later, he is now one of our assistant brewers.
When not at work, Alex enjoys just hanging out at home. Either playing videos or watching movies. He is a fan of the New York Red Bulls and the New Jersey Devils.
Coming from a seasoned sales background, Scott recruited Adrian back in February 2018 to handle the expanding demand of the business. As the company grew and Adrian’s role in the company expanded, the moniker of “Brolero” was adopted to portray his unique style and approach to Bolero Snort. He currently handles sales for the north half of the state, as well as fills in where needed in many other aspects of the business, always repeating his 80s inspired mantra, “Neon Wishes and Sunset Dreams.”
When not grinding days at the brewery and on the road, Adrian enjoys a myriad of activities. From cleaning his growing collection on neon sneakers, to going to 80s inspired Rock Shows, he always finds a way to occupy his time. And when he can’t do that, he’s playing strategy tabletops, designing his next tattoo, or kicking it back at the beach on a stormy day.
Ryan focuses his energy on taking care of our south Jersey retail and on premise partners, as well as support for PA sales. He brings the experience and knowledge from his 11 years spent in the beverage industry, and 20 years in the bar / restaurant industry in Philly. Ryan is all about spreading the “Bolero Love”!
When not selling beer, you can catch Ryan looking for some tasty waves in south Jersey. He loves surfing, golfing, and coaching travel baseball with his little dudes. He’s collecting tattoos and memories, so throw this “metal-head” some horns up when you see him out.
Coming from the worlds of Live Events, Customer Service, and Hospitality operations, Mark oversees the customer service and supply chain operations of Bolero Snort. From processing orders to writing routes and load lists, he makes sure that all the delicious beer makes it to our retail and draft partners. In addition to overseeing supply chain, he also handles accounts receivable and helps manage Tasting Room operations.
When not chained to his desk or in the tasting room, you can find Mark attending concert, plays, and live sporting events. When he can’t make it live, he can be found watching his favorite teams, Red Bull New York, The Giants, The Mets, and The New Jersey Devils. Always the nerd, he can also be found watching pro wrestling, studying haunted history/ghost hunting, playing Dungeons and Dragons, playing/ podcasting about Fantasy Football, or at the New York Renaissance Faire (when in season).
Stone is one of our Brewers that joined the herd during our expansion prep for the opening of our Production Facility. After receiving his Masters from West Virginia University, Stone began his career in the marketing and communications world, but decided it was time to switch to his passion for brewing after a few years. Since joining the team Stone has made several significant contributions including being a key member of the brewing team, helping with distribution when needed, as well as assisting with marketing strategy and social media content coordination.
Stone grew up in southern Mississippi but found his way to the Garden State via his fiance Devon, who is a native Jerseyite. Together, they enjoy brunches in Hoboken, attending Broadway shows, festivals and live events, as well as traveling to visit their friends and family across the country.
Caitlyn is a Brewer at Bolero Snort Brewery. She has her hands in brewing, maintaining the cellar, testing all beers that leave the building, and performing all tests on actively fermenting beers.
In her spare time, Caitlyn is an explorer. She has traveled all over the country from New Jersey to Utah and even Nevada to enjoy the beautiful hikes. She enjoys trying interesting flavors, including Taylor ham ice cream (hey, don’t knock it till you try it), reading on the beach, and gardening in her backyard. Caitlyn recently received her Bachelors degree in Nutrition and Food Science from Montclair State University where she discovered her love for craft beer.
Originally hailing from the working world of live entertainment, Matt has always had a passion for craft beer. When COVID shut down the theatre world in 2020, he took a dive into the craft beer industry. Matt has worn quite a few hats in the time he’s been with Bolero. Starting out as a driver, and passionate to learn more, he became a cellarman and now wears the hat of an assistant brewer.
When not at Bolero, Matt enjoys visiting other breweries, traveling around with his girlfriend in search of the best bar pie pizza, and being emotionally destroyed by his favorite sports teams every year.
Erica joined the organization in 2019 as a part time events representative and brand ambassador. Her tenacity for the business and ability to learn and adapt into this role made it apparent that she was something special from day 1. When the company opened it’s new production facility in the Meadowlands, Erica was offered a promotion and full time role as Tasting Room Co-Manager. Erica’s organizational skills and eye for detail has helped ensure the tasting room ran incredibly smoothly immediately after Grand Opening without any hiccups. These skills allowed her to adapt to the role of “Person who’s stuck on the loading dock handling all the home delivery orders” as soon as Covid-19 shuttered the tasting room to the public.
When Erica isn’t at work, she daydreams about yelling at customers that they cannot have a beer until they take a brewery tour and show us their photo IDs. Don’t let her fool you, she may look quiet and reserved but she spends hours searching reddit for memes that would make anyone uncomfortable.
After participating in the chaos of getting ready to open, Brian found his way in to the position of a cellar and facility worker, official handy man and taproom attendant. He also utilizes his wide skill set in culinary expertise to create some of our more wild Small Batch concoctions. Brian looks forward to the growth of Bolero and the relationships therein.
When not locked inside the bunker, he enjoys live music, being anywhere near water, The Allman Brothers and a killer cheesesteak.
Chris found his way to the brewery in Spring 2021 after a very very short stint in the sports business industry. Chris has been able to use his background in Marketing and skills as a photographer and video editor to create unique content.
When not in his office, Chris is watching his sports teams lose (most of the time) or watching a movie he’s seen 20 time before.
If you know Bolero Snort, then you know Glenn. In a lot of ways Glenn is the ultimate Bolero utility player. Glenn was introduced to Bob and Scott and the Bolero brand while attending a local festival and was a loyal supporter from that time on. With a unique first hand knowledge of the development of Bolero Snort, an extensive beer knowledge, and warm smile, be sure to say “Hello!” to Glenn, he will regale you with tales of yesteryear.
In his spare time, Glenn can be found around the metropolitan area visiting breweries and sampling their beers. He has been an avid Rutgers fan (even though never attending the University). Glenn’s happy place is sitting on the beach with a cold Bolero beer.
Keith discovered Bolero Snort back in 2013 and has been drinking their beers ever since. A few years back, he offered Scott his services whenever there was a physical location. In 2019, he joined the team helping out in the tasting room. Here, you’ll most often you’ll find him asking you upon your arrival, “Have you been here before? Let me take you on a quick tour!!”. Otherwise he’s doing whatever is needed of him.
When not spending time at Bolero Snort, you’ll most likely find him at another brewery sampling the goods. Always on the lookout for a beer he’s never had, you’ve probably met him somewhere beer related. He also loves going to concerts, hanging out with friends & family, playing video games, and chilling with his beagle Coolio.